WHO IS LONDONER IN SYDNEY?
We are Annabel Symonds & Stephen Moylan, a British & Australian couple who started Londoner In Sydney in 2014 as a resource for expats in Australia. It has become so much more than documenting Sydney life, as we write about Australia-wide travel and places to visit around the world, specifically promoting local tourism.
Through our destination guides, outdoor adventures, videos and honest expat tips, Londoner In Sydney is one of the biggest expat sites in the world as well as being an authority for Australian content on Google. This means our content ranks quickly and high on Google, often landing on Page 1 for high value targeted keywords within a couple of weeks of publishing.
With 80% of our audience based in Australia, our guides have become so popular, even local Australians regularly use them to find our hidden gems they didn't previously know about.
We also single-handedly built this entire website and branding ourselves.
An Inclusive And Interactive Site
Londoner In Sydney is also an inclusive and interactive website which means we often include our readers' point of view throughout many of our guides. We heavily encourage our readers to write for us to promote their favourite places around Australia as well, so we can continue to build a strong and loyal expat community.
About Annie
I come from a marketing background having worked for some of the biggest radio stations in UK and Australia.
After a stint working at Microsoft, I left the corporate world to travel the world and work on Londoner In Sydney full time in 2018.
I am the main writer, editor and marketer for Londoner In Sydney. I also work remotely as an SEO Manager implementing SEO strategies for clients from start-ups to mid-size.
About Steve
After working as a sound engineer for many years, I started down the road of web development after building a site for a charity during our travels in Malawi, Africa back in 2013.
I now work for a large web hosting company fixing global company websites, which has given us the freedom to put more time into growing Londoner In Sydney.
I look after all of the back end for Londoner In Sydney website, am chief drone photographer and main photographer for the site.
OUR AUDIENCE
SITE STATISTICS
In 2019, we grew Londoner In Sydney by 150% in just six months to 150,000 readers a month. Our destination guides are cornerstone content, usually around 3,000 words which has resulted in Londoner In Sydney becoming an authority on Google for Australian travel content. This means our content ranks quickly on Google, landing on page 1 within weeks of our articles going live.
We have an engaged and loyal social media following with a combined following of 15,000 followers.
Our audience consists of 80% based in Australia, 54% female audience, aged between 25-34 who love to travel. Whilst most of our audience are young professionals, we also write content for families, backpackers and people visiting Australia on holiday. Our audience love to read about our hidden gems whether it's adventure travel, finding amazing restaurants or hiking to secluded spots, we write a range of content for all budgets.
EXPAT
AUSTRALIAN
UNIQUE MONTHLY VISITORS
MONTHLY VISITORS
ALL TIME PAGE VIEWS
TOP COUNTRIES
Australia: 82%
United Kingdom: 5%
United States: 4%
GENDER PROFILE
Women: 57%
Men: 43%
AGE RANGE
Age 25-34: 35%
Age 18-24 19%
Age 35-44 19%
SOCIAL MEDIA
We love interacting with our loyal followers on a daily basis through our social media channels. We receive the most engagement on Instagram, followed by Facebook, You Tube and Pinterest.
WORK WITH US
There's loads of ways we work with great brands. Here's some of the opportunities we're open to.
PROMOTING
DESTINATIONS
We love collaborating with tourism boards, local tour companies and hotels to promote travel through engaging stories, videos and social media campaigns.
SPONSORED
CONTENT
We offer sponsored blog content as well as banner advertising across various pages on our website.
SOCIAL MEDIA
CAMPAIGNS
Let us help your brand awareness by engaging with our loyal audience through customised social media campaigns.
ENGAGING
COMPETITIONS
We love hosting competitions for our readers to win travel related prizes through our social media pages. We have given away the same Everest Base Camp Trek we experienced worth USD$3500 via our Instagram page which had over 500 entrants.
BRAND
AMBASSADORS
We love to create long lasting partnerships with brands we love. Contact us for more information on what we can offer.
CONTENT
MARKETING
We love helping brands through content marketing, web developing and SEO strategy. If you need help with your brand, please get in touch with us.
RECENT PRESS
Londoner In Sydney has been featured in some of the world's biggest publications including print, online, live TV interviews and in our own American TV show, all of which have resulted from being contacted via our website.
WHO WE'VE WORKED WITH
Here's just some of the tourism brands we've worked with on Londoner In Sydney.
BRAND TESTIMONIALS
We go above and beyond with the brands we work with which have resulted in working with many time and time again. Here are some of the brand testimonials we've received.
I’ve had the pleasure of working with Annie & Steve on a number of projects ranging from the Sunshine Coast through to heritage Sydney, and what has really impressed me with their coverage is the depth and perception involved in every story. They really bring alive the destination: its landscape, its essence and its most distinctive features. Annie & Steve are tremendous ambassadors for the lifestyle and travel sectors.
Peter Hook, Director, Hook Communication, Sunshine Coast Tourism
I first started working with Annie Symonds from Londoner In Sydney in 2019, after becoming connected via Travmedia. Since then she has been a regular reviewer of YHAs around Australia. I have found Annie to be meticulously organised, highly professional to deal with, and infectiously enthusiastic about her travels. She has also gone above and beyond with delivering value from her stays – not only has she written reviews of properties, but also of surrounding areas, and has even produced video footage (including regarding the best transport options to get to destinations).
As the ultimate compliment, I have even started checking her blog first for my personal travels, to see if it’s recommended by Londoner In Sydney!
Silke Kerwick, Public Affairs Manager, YHA Australia
What a joy it has been working in collaboration with Annie & Steve. They are warm, friendly and professional, the perfect combination!
Nick, Managing Director, Aussie House Sitters
RECENT MEDIA
We've been featured in media all over the world since starting Londoner In Sydney. Here's a few of the features we've been involved in.
BBC WORLD NEWS LIVE INTERVIEW
When we were caught in the bushfires in 2019, Annie was interviewed live on BBC World News from the evacuation centre in Old Bar, NSW. The BBC broadcasted Annie's images live on TV during the interview, all of which resulted from her viral Tweets she posted on Twitter.
THE SUNDAY TIMES
HOW TO MAKE AN EXIT FEATURE ARTICLE
We were contacted by The Sunday Times, the biggest newspaper in UK to feature in an article about Brexit. With a circulation of 650,000, our feature made it onto page 3 of the Home section of The Sunday Times, highlighting the reasons why Australia is a fantastic country to move to.
HOUSE HUNTERS INTERNATIONAL TV SHOW
EPISODE 86
We were contacted by American network HGTV via Londoner In Sydney site, to participate on popular TV show, House Hunters International.
We featured in our very own 30 minute episode, filmed around Sydney which has been aired all over the world, including multiple times in Australia on 9:Life.
WHAT OUR READERS SAY ABOUT US
"Hi, just wanna say that your blog is awesome! I first bumped into your blog when I was searching for some travel recommendations for my trip to Sydney 4 years ago. I didn't get to go on that trip, but never stopped visiting your blog.
Then, last December, my partner & I were planning to go to Japan. It was not our first trip to Japan, but it was our first trip to Japan just the two of us, so we kinda feeling that your Japan itinerary was really suitable for us. We tried some of the eating places that you recommended, like the Hedgehog Cafe.
Just last week, I finally managed to visit Sydney with my partner. He used to live in Sydney for 8 years, but still found your best brunch spots, best breakfast place, best dinner places really useful. We got so many recommendations from friends who happen to live there, but somehow yours were unique & not too mainstream.
I am looking forward to more posts that I can follow religiously for my next travel plan 😍 Awesome blog & hope I can one day meet you."
KATRINA
VIDEO CONTENT
We worked with Bundaberg Region and Lady Elliot Island on producing written guides, social media content and video content during our two night stay on the Southern Great Barrier Reef Island. Our video below is an example of the type of authentic content we can create for other tourism brands.
CONTACT US TO FIND OUT MORE
Looking to find out more about Londoner In Sydney? Reach out via our Instagram page (we don't use email to avoid spam). Please note, we do not respond to companies looking for link building opportunities.
