H&M Conscious Exclusive Collection Preview

I was recently invited to the H&M Showroom in Sydney’s CBD to a private viewing of the highly anticipated Conscious Exclusive Collection which will be released this Thursday 7 April. The brand’s fifth Conscious Collection which focuses on sustainable materials and is a nod towards an historical fashion influence as the exclusive sponsor of the Fashion Forward: 3 Centuries of Fashion,  Musée des Arts Décoratifs in Paris.

H&M Conscious Collection

Wearing Zara at the preview

The collection merges a sense of history with modernity with many pieces resembling Renaissance Art. A liquid dress is adorned with a slice of Botticelli’s Three Graces. Short dresses and painter blouses ooze nonchalant sophistication, creating an electric and eclectic short-circuit between present and past.

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Short dress ($199)

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Materials include organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials such as beads made from recycled glass and Denimite − a material made out of recycled worn-out denim, which H&M is the first fashion company to use.

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Also new for this season’s launch of Conscious Exclusive are three wedding dresses − a feast of lightness and embellishment materialised in dreamy, draped lines, for the bride wanting to be as beautifully dressed as she is conscious.

Dress in the foreground ($449)

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I have my eye on the navy long skirt. The cut is absolutely stunning! I can’t wait to get my hands on it!!

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And seen here worn on Instagram

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Also on my wish list is this combo, I am a huge fan of the Victorian trend and I’ll be wearing with heels for a girly look or with boots and a leather jacket to give it some edge. Blouse ($119) skirt ($199)

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And lastly, how amazingly stunning is this jacket?! ($249)

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What pieces will you be getting your hands on? Here’s to lining up on Thursday everyone! For more information on the collection see here.

Thanks for reading!

Londoner-IN-Sydney-signature

H&M Conscious Exclusive Collection Preview
3 (60%) 2 votes
  • These pieces are so dreamy and beautiful. I love the renaissance/victorian thing going on! I must have that jacket in the last picture!

    elese | elesedowden.com